Because of the economic crisis, China's food plastic packaging industry will inevitably face many challenges and difficulties, Frost & Sullivan consulting firm predicted in 2009 technology innovation, industry consolidation and industry improvement of standards will become China's three major food plastic packaging industry development trends and characteristics:

   First of all, the face of declining demand and increasingly fierce market competition, price competition is no longer simply allow enterprises in the current tough market form to survive, packaging enterprises only through technological innovation and improve product quality in order to win in the market place. Therefore, to understand the actual needs of end customers to produce products that effectively meet customer requirements in line with the perfect after-sales service will be the future of China's packaging industry, a major trend.

   Secondly, at present, the Chinese food packaging market was highly fragmented, many small businesses and even artisanal factories with cheap labor production and sales of low-price low-tech plastic packaging products. However, under the influence of the economic crisis, coupled with increasingly stringent regulations in the industry audit, these enterprises will inevitably be phased out, while large packaging company with excellent product quality and a relatively strong financial strength and indomitable will to survive this winter down, the market share will be further expanded. Industry consolidation will be under the influence of the economic crisis is another big market trends.

   In addition, the toxic milk powder, poison dumplings exposure of a series of events, making food safety in China in 2008, one of the hottest topics, which undoubtedly will lead to food and beverage industry norms as well as more rigorous monitoring system will be perfect, the food plastic packaging as a An important part of the food industry will also be far-reaching impact. Currently, food and beverage plastic packaging business is also under QS certification process, many companies have adopted or are applying for the certification, which will effectively regulate the entire food and beverage packaging industry, and some companies do not meet certification requirements will also be the market eliminated.

       In 2009, although China's economy is facing unprecedented difficulties, but the Chinese Government has recently issued a series of policies to alleviate the economic bailout crisis on the negative impact of the domestic economy, such as lower taxes, strengthen national foundations and rural development, reduce export tariffs and raising the export tax rebates. These will serve to promote domestic demand, stimulating exports will have a positive impact, while the food and beverage plastic packaging industry will also benefit from the introduction and implementation of these policies. Frost & Sullivan expects the financial crisis in 2009, Chinese food and beverage plastic packaging industry growth is expected to be reduced to about 10%, but relative to the automotive and other industries, the economic crisis on the food packaging industry, the impact of relatively weak.

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